A good question is the key to finding the right answers.
However, not all customers may possess the expertise or knowledge to articulate their queries in a specific manner. That’s why we are committed to guiding and empowering your customers on their journey, ensuring they receive the personalized attention and support they deserve.
Traditional text-based search systems excel at efficiently handling specific queries, such as product names or codes. However, when it comes to discovery, they often fall short in providing a satisfying user experience. Traditional approach typically involves offering a rich user interface to navigate the site and explore product categories, with the intention of addressing the customer’s broader needs.
Unfortunately, this method can be time-consuming for customers and may not always lead to desired conversions. Customers yearn for a more immersive experience, where they can explore and uncover products that align perfectly with their needs.
What if we could make search and discovery work together seamlessly?
We believe in going beyond the conventional approach and embracing the power of discovery. By analysing search queries, we can now determine whether they are focused, specific requests or broader, exploration-based inquiries. For the former, we can stick to the traditional approach. However, for the latter, we’ve implemented an innovative approach, utilising Large Language Models that leverage client product data to provide well-informed and personalised suggestions, making the discovery process an exciting and rewarding journey for your customers.
The best part? You don’t need chat-based interaction to achieve this. We can effortlessly feed the request into the model and receive a curated list of perfectly matched products in response. This way, users not only enjoy the familiarity of the search experience but also receive substantial additional value by having their discovery-type needs fulfilled with precision.
Embracing Generative AI opens up exciting possibilities for seamless search and discovery, enhancing user experiences and driving conversions like never before. Let’s stay ahead of the curve and explore the boundless potential of this groundbreaking technology!
